It’s time to start planning for 2021! We can all agree that 2020 has been a significant year; the global pandemic sparked major changes in the world and our individual lives. What we all thought would only last for a few weeks has instead made a lasting impact on the way we shop, learn, and work. Now, we are on the verge of a new year and are renewed with hope and excitement. As we prepare for the impending start of a new year, we should also begin brainstorming marketing strategies for 2021 planning. Here’s what we recommend you do to guarantee a prosperous new year!
We’ve said it before and we’ll say it again, blogging is key to a successful marketing plan. For starters, blogging provides your audience with quality, branded content that showcases your knowledge and presents you as a leader in your industry. Another key benefit, it can dramatically increase your search engine rankings. Search engines like Google prioritize blog posts that utilize keywords and phrases so you can boost your rank effectively and organically. Start blogging today and watch your numbers grow in 2021.
Another trend that is steadily rising is social media commerce. With the introduction of Facebook Shops, Instagram Shops, and Pinterest Shopping Ads, it’s safe to say that social media shopping will be a major trend in 2021. According to an article from Envato, 55% of online shoppers are now buying products through social media channels and 71% of consumers are turning to social media for inspiration. You’ll definitely want to consider adding social commerce to your 2021 planning strategy.
COVID-19 has changed the way people spend their money. Now more than ever before, people are shopping local and donating to charitable causes to support members of their community. Partnering with a local business or charity is always a great way to show your target audience that you are a company that cares. Remember, people like to do business with companies they like and trust. Getting active in your community is a great way to increase brand awareness.
These are just a few strategies we recommend adding to your 2021 planning. Of course, every company is different and should have a plan unique to their goals. If you need help cultivating a strong marketing plan for the upcoming year, Creative Sizzle can help. To learn more about us or to schedule an appointment, visit our website or give us a call at 847.345.6329.