Highlighting your brand across a variety of materials is extremely important. People like to support businesses that they know, like, and trust. This is why having a plethora of collateral and SWAG materials is so important. Here’s a little more about both types of items and some examples of how you can implement them into your marketing plan.
Collateral materials are products that emphasize and describe your brand. Regardless of the size of your company, you must have collateral materials. There are so many reasons to invest in collateral material, but here are a few of the most important ones. First, it’s really helpful to have something to leave behind. A brochure, flyer, or business card will go a long way in finalizing deals with prospective clients. Additionally, your collateral materials can give you a competitive edge.
According to Purple Giraffe, by investing and developing professional and competitive marketing collateral, you provide your brand the opportunity to communicate your value proposition and competitive advantage and hopefully win the sale. Finally, your collateral materials carry your brand. Good collateral materials create a lasting impression of your brand with your prospects. These materials are a strategic asset and can highlight your talent. Overall, collateral materials are a very important element in any marketing plan.
SWAG stands for “Stuff We All Get”. It’s one of the best ways to market your business and can turn your leads into customers. There are many reasons to incorporate SWAG into your marketing plan. First, it is a very inexpensive way to market your brand. Most promotional items cost less than $1 per item. Additionally, almost anything you touch on a daily basis can become a promotional item. SWAG items are also good for building brand recognition, as long as you choose the right things.
According to Techno Branded SWAG, when you choose something that relates closely with your brand, it becomes a tool for increasing brand recognition. Finally, you can use SWAG to increase your brand exposure. Not only do people tend to give away SWAG when they are done with it, but they also showcase it on social media. Think about how much exposure your brand will get if someone shares a picture to their social media account wearing your branded shirt or jacket. That being said, we definitely recommend investing in some SWAG materials for your company.
Both collateral and SWAG materials are necessary for building a strong marketing strategy. You can use these items to successfully close sales and increase your return on investment. If you would like to learn more about the power of collateral and SWAG materials, consider partnering with Creative Sizzle. To set up an appointment with our team of creative thinkers, fill out our contact form or call us at 847-255-5555.