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Taking Advantage of Keywords

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Your website is built, launched, and ready to go! All you need now is to attract potential customers to your site. One of the best ways to do this is through Google Searches. Writing strong content on your blog and throughout your website will go a long way in boosting your search ranking. However, there is more to it than just writing good content. You also need to include strong keywords throughout your marketing materials. Let’s learn a little more about implementing keywords into your content.

Keywords Defined

Let’s start with the basics. A keyword defines what your content is about. They are simply words or phrases that people put into search engines, like Google, to help them find what they are looking for. If someone puts in a word or phrase that you have selected as a primary keyword, it will help you rank higher on their results page. One of the main goals when using keywords is to have your website rank on the first page of any search engine. Using effective keywords can help drive quality, organic traffic to your website.

Choosing Keywords

The next step is picking the keywords to use throughout your website and in your content. Here are a few tips to help you choose the best keywords.

  1. Think Like Your Audience: It is essential that you know about your target audience. Try to learn about their location, age, gender, and other common demographics to get a better understanding of who they are. This will help you identify words that will likely be used in an online search.
  2. Look At Your Competitors: It doesn’t hurt to make a list of your competitors and see what keywords they are using. Read their blogs and website content to see what keywords are present. Not only will this help you broaden your own list, but it will also help you figure out if you forgot an important word.
  3. The Long-Tail Keyword: Sometimes, a single word is not enough for a prospect to find you. In other words, using a three-word phrase instead of one word could help your target audience find you. In some circumstances, a consumer knows exactly what they are looking for and will enter more specific words. Even though long-tail keywords have a tendency to have a lower search volume, they can help drive more traffic to your site. This can help increase your Return On Investment (ROI).

When putting content on your website pages, it is really important to think carefully about the keywords you use. Find unique words Tht pertain to your business, create engagement, and help prospects find you.

Let Creative Sizzle help you get started on your journey with keywords that drive traffic and increase ROI. Visit our website or call us at 847-255-5555 to get your program started! In the meantime, check out our Facebook, Instagram, and YouTube profiles to see what we’re all about.

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