Social media is one of the most important elements in any marketing plan. There are so many ways that social networks can improve your sales and generate qualified leads for your company. With so many options out there, it can feel intimidating and overwhelming to choose which ones your business should utilize. In this blog, we will share our recommendations for the best social networks for your business.
Facebook is arguably one of the most popular social networking sites available today. According to Sprout Social, there are currently 2.79 billion Facebook users around the world. Additionally, people of different ages and races are active on this social site. With this kind of reach, every business should have a page on Facebook. You can share everything from business updates to behind-the-scenes photos. Additionally, you can access analytics and advertising tools when you set up a business account. When you use it effectively, Facebook can be an exceptional marketing tool.
We couldn’t write a blog about social networks for business without mentioning LinkedIn. This is the best place for companies to form new, professional connections. According to Hootsuite, LinkedIn has 722 million users on their platform. Additionally, LinkedIn is the most trusted social network in the U.S. This social platform was designed for businesses and professionals alike to share news and meet new people, making it the perfect place to build a professional profile. You can join industry-specific groups, share articles, and post updates all on the same network! You’ll definitely want to build a business page on LinkedIn to engage your target audience.
When it comes to social media marketing for your business, Instagram should not be ignored. There are currently over 1 billion active users on Instagram, and that number is constantly growing. One of the best reasons to be on Instagram is that it is a visual wonderland. People love visual content, which is why Instagram is so popular. You can share your brand with potential clients. Another reason why your business should be on Instagram is that it was designed for mobile usage. This may seem like a bad thing, but people are actually using mobile devices now more than ever before. According to Lyfe Marketing, 80% of shoppers use their mobile phones to look up product reviews or compare prices online. Overall, Instagram is a great place for businesses to be.
Our final recommendation is to consider TikTok. TikTok has gained a lot of popularity over the last year and is starting to become a great place for companies to market their products or services. When considering TikTok for your business, the most important thing to consider is your target audience. According to Forbes, TikTok will be most effective for companies with a younger audience, ideally people between 16 and 30. If you decide that this social network can boost your marketing plan, we recommend creating videos that feature your own team members. Make sure your content is authentic, relatable, and trendy. You can also utilize user-generated content very easily on TikTok, which will only make your brand more visible and engaging. Don’t skip over TikTok when it comes to social media marketing.
Choosing the right social networks for your business can be challenging. Luckily, Creative Sizzle is here to help. If you are interested in a collaboration between your brand and Creative Sizzle, fill out our contact form or give us a call at 847-255-5555. In the meantime, check us out on Facebook, Instagram, LinkedIn, and Vimeo!