We all know that the written word is significant when it comes to marketing, but what about the importance of graphics? Graphic design is arguably the most important element in your marketing strategy and should not be neglected. Whether you’re designing a logo or images for your social media content, your visuals must resonate with your audience. These are just some of the advantages of graphic design. Learn more about best practices for great graphic design.
Make an Impression with Graphic Design
Beautiful design makes you look good. When you include aesthetically pleasing images, you’ll attract more prospective customers to your site. In today’s digital era, people rarely spend time on anything that doesn’t instantly grab their attention. Research shows that the best way to engage people is through visual elements. Use eye-catching images to attract prospective clients to your business. Look at companies like Chobani and Casper. Both companies have been able to produce strong visual identities. Their images are memorable and really resonate with their audiences.. Great graphic design guides your audience to make a positive opinion about your product, service, or brand. You only have one chance at a first impression, so you’ll want to use images that accurately reflect your brand and inspire engagement.
Tell Your Story
Graphic design extends far beyond your logo. A well-crafted image says so much about your company and reinforces your message to others. This is crucial for getting your audience to positively experience your company. Remember, it’s not just about telling your story, you must also make sure your target market gets what they need to build a connection with your brand. Airbnb does this very well. Their Instagram account is filled with images that reflect what’s most important to them as a company; providing safe shelter in beautiful places for their clients. Scroll through their images and note the way it makes your feel. Then, the next time that you’re thinking of ways to share your story, remember that good graphic design should transform your thoughts into images that speak volumes.
Stand Apart From Your Competition
It’s no secret that people like to do business with companies they know, like, and trust. Graphic design is key here because it can show your company’s personality and values to prospective customers. Be sure to use your brand’s core colors and share images of real customers whenever possible. You will earn trust and respect from your target audience when you share pictures of authentic customer experiences. Use your logo and colors in everything you make to create consistency across your platforms. You can also stand apart from your competitors with deliberate designs that show your audience who you really are. Be sure to add new graphics to your platforms frequently. Doing this will help create a sense of community among your prospective customers.
Graphic design is key to a successful marketing plan. It is a powerful tool that must be used to its fullest potential. If you would like to take your graphic design to the next level, give us a call at 847-345-6329 or tell us about your marketing needs on our website.