In order to have a successful sales promotion, you must follow a few key steps. Many businesses are disappointed with their promotion because it did not produce the expected results. This usually happens when important steps are ignored, forgotten, or unknown. We saw this happening to many companies and wanted to help. Here are our tips for conducting an effective sales promotion!
Focus on Exposure
A key element in designing a successful sales strategy is exposure. Social media is a great way to communicate and connect with your audience, if done correctly. Make sure to keep your posts succinct and interesting so that they are consumed and shared by your followers and influencers. You’ll also want to attach an eye-catching visual to make the promotion more appealing and to be favored by social platforms. Another great source for exposure is email marketing. Sending your contacts a direct message with all the information they need is a great way to share your brand. We also recommend creating blog posts describing your promotion to improve your SEO ranking. Don’t forget to tie it all together by linking from your email about the promotion to the blog post and social updates, or landing page describing the promotion.
Update Your Website
Your promotion should be the first thing a consumer sees on your website! People like to be informed, especially about current promotions. Your website is likely the first place potential customers will look to stay updated. Utilize your site as a place to showcase key details about your promotion. This is also beneficial because it shows that your website is current and that site development is a priority for your business. If traffic comes from the email you sent out, a social post about the promotion, or even pay-per-click (PPC) advertising you purchased from the promotion, you need to make sure the first page your visitor lands on is designed specifically to describe your promotion. Remember to include effective lead capture and call to actions built into your page.
Develop Measurable Goals
Take some time to set specific goals for your promotion. Make sure to describe exactly what you want to accomplish through this campaign. Always remember to make your goals SMART: specific, measurable, achievable, relevant, and time-bound. Be sure to evaluate your progress throughout the duration of your promotion to see what works well for you and what does not. Remember that achieving your goals might be as simple as tweaking the promotion, after analyzing some of the data and traffic, in order to produce better results. Always strive for continuous improvement.
If you are wondering how to effectively utilize these elements in your own campaign, Creative Sizzle would love to help. Our team can help you appeal to your audience and achieve your goals. Visit our website or give us a call at 847-255-5555 to learn more!