Your website is one of the most effective tools for separating your brand from your competitors. Your site offers your audience a window into your company. This is great because it can influence your audience to form a positive impression of your brand. In order to do this, you must make sure your site is always updated with new information and features. There are many ways to keep your website looking modern, but we’ve narrowed it down to our top five. That being said, here is our list of website design trends for 2021!
Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. We see this in everyday life when we pass by scenery while driving, and that point of view is really special. This creates a sense of depth that makes users feel fully immersed in your site. This magical website design will attract your customers and entice them to want to learn more about your business.
Neumorphism has been gaining a lot of attention this past year. This style is a successor to skeuomorphism which largely consists of flat, simplified icons. Neumorphism represents a merging of both trends. These designs mimic physicality through selective drop shadows and semi-flat colors. Designers are able to heighten the user experience through life-like elements. We are expecting to see a lot of stylized realism across websites this year.
Web designers have started to notice the toll of staring at screens all day on our eyes. Harsh colors only make it more difficult to look at, which is why color schemes are beginning to trend softer. This past year, we’ve seen a lot of dark colors across the web. This was an intentional design choice that was made to counteract the overwhelming brightness we’ve always seen. Now, designers are trying to find middle ground in soft color palettes. Colors like soft greens, pastel blues, warm browns, and light pinks will be much more popular in 2021. This trend is a sign that websites of the future will be more concerned with accessibility and comfort.
Digital Interpretations of Physical Products
Your product or service should be at the heart of your site. Now, products are inspiring literal design elements through creative interpretations and physical media. This could come in the form of a color smear across the screen to represent paint or images that are cropped to look like your product. Not only does this create visual synergy but it also makes your site feel more natural and surprising.
When users scroll through your website, they are doing so much more than navigating; they’re interacting. Even though scrolling is one of the most subtle forms of interaction, designers are starting to take advantage of it. The scrolling feedback can range from full color scheme changes to complex animated transitions to complete shifts in the layout. This can prove extremely effective because it makes each page feel like a completely new site.
Your website should be constantly evolving to keep up with the world around us. Whether it’s a complete overhaul or a smaller change like changing your main colors, it’s important to show your audience that your company is forward-thinking. There are many different ways to keep your website up to date which can make the process seem overwhelming. If you are interested in working on your website with the Creative Sizzle team, give us a call at 847-255-5555 or visit our website.