You produce new content for your audience every single day. Whether it’s an email, a blog, or social media, you spend lots of time delivering messages to your audience. With that in mind, it’s important to make sure that everything is working in your favor. That’s why a quarterly content report is essential for your business. Here are a few guidelines for you to consider, specifically when making your social media content report.
There are tons of great analytics you can look at via Facebook Insights. However, when it comes to your content report, there are a select few that we recommend you include. First, you’ll definitely want to show how many people your posts reached. This is important because it gives you a good idea of who your audience is and what content they like. Be sure to specify how many people were reached organically and how many were reached because of a paid boost. Next, you will want to include how many engagements your posts received. This will help you gain a better understanding of your target market. Beyond that, it can help you improve your posts for the future.
In addition to these key analytics, you may also want to include the number of likes, comments, and shares each post had. You can get even more granular and include specific post reactions received besides just the standard “like”. Some other great statistics to include are post clicks, number of post views, and any negative feedback received.
Just like Facebook, Instagram has a plethora of great analytics for you to include on your next content report. While each of these insights will provide you with useful information, there are a few that should definitely be featured. First and foremost, you should have the number of accounts reached. Gone one step further and include the percentage of that number who were not following your account. This will help you so much when it comes to engaging with more members outside of your established community. Additionally, we recommend adding the number of impressions and likes your posts received. You may also want to include the number of actions that were taken from your post. Specify what the actions were and note where they were taken.
One last thing to consider when you’re looking at Instagram is that you may have posted some story content. If that is the case, be sure to review those analytics as well. To do this, navigate to your archive and swipe up on the story post you want to analyze. There, you will find some great data to include in your report.
By now, you’ve probably noticed that most social media sites provide some pretty fantastic data for you. Thankfully, LinkedIn is no exception to this rule. For this section of your content report, you’ll want to start with the number of impressions your posts received. From there, you should list the number of reactions your post got. These numbers will guide you in future post topics and images. Finally, you can include the engagement rate percentage along with the number of clicks the post received. Pay attention to these as they will show what your audience finds most intriguing.
Content is a crucial part of any marketing plan. Even more important, though, is the effectiveness of that content. Hopefully this blog will help you through the creation of your next social media content report! That being said, if you are still unsure about what to include or how to interpret the information, Creative Sizzle is here to help. To get started with our team of marketing professionals, fill out our contact form or give us a call at 847-255-5555.