Planning a monthly series for your social media and blog is a great way to engage your audience. Social media and blogging are powerful tools for business. When done correctly, they can be used to drive traffic to your website, attract new clients, and even lead to closing sales! The internet and social media are popular and effective devices, which makes it especially difficult to navigate. Luckily, Creative Sizzle has you covered. One advantage of both the internet and social media is that it has the ability to run various series for your clients’ viewing and listening pleasure. Here’s what you need to know about running a monthly series to benefit your business.
Startup Business Series
A monthly series can be particularly beneficial for a start-up business, especially one that is just gaining its footing. You could run a three-part series and talk about something different and relevant in each part. First, we recommend that you feature your product, its reviews, and your company as a whole. This will go a long way in gaining attention and persuading prospects to become clients. Just remember that each part should have a purpose and be creative. Since video content receives more views that written content, consider shooting a short film explaining your company and introducing the members of your team. This will make you more personable and relatable. For the second part, go in depth to talk about your product or service and describe how it is made. The third part should feature client testimonials that feature customers who enjoy your product or service. Overall, we suggest that you develop monthly series that build a rapport between you and your customers.
Content and Client Engagement
The key to a solid internet and social media presence is constantly creating quality content to promote on your various platforms. Brainstorming monthly series ideas is an effective way to generate content for weeks in advance. These series should benefit your clients while also peaking their interest. We suggest that you implement short and fun blog posts that are enjoyable to read. Consider videos, photos, and other relevant visuals. Then, share them across all of your platforms. Places like Facebook, Instagram, LinkedIn, and Vimeo are great options.
Plan For Your Business
Every series will look different depending on the industry you are in. For example, a clothing company can run a series in accordance with seasons. They could run a series each week in March that is focused on helping people transition their winter wardrobe into something perfect for spring. This same concept can be used for any season or any trend. Simply give your clients creative ways to jump on these trends. Construction or interior design companies can run a “how to” or “DIY” series in which experts on your team show clients how to complete a household task with tools or create a fun centerpiece with household items. Food or grocery companies can also use the seasons to their advantage. For example, they can create a series on how to incorporate seasonal fruits and vegetables into their meals. Business or marketing companies can also have “how to” series. One such series can feature social media for a clear focus. Week one can talk about Twitter, week two Instagram, and so on and so forth.
Although the previously mentioned ideas are not necessarily promoting a particular product, they are promoting your brand and your company’s values. People are more likely to buy from brands and people that they know, like, and trust. Running a series is the perfect way to accomplish this. Creative Sizzle is here to help you create a series that will work for your business model! To get in touch, give us a call at 847-255-5555 or fill out our contact form.