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Why Your Company Needs a Chatbot

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Companies are constantly looking for new ways to capture quality leads and engage their business. It’s important to generate new business for your company to drive sales and boost your return on investment, or ROI. That’s where chatbots come into play. These powerful tools can separate your company from the competition and help you save time and money. Learn more about why your company needs a chatbot in this blog.

Chatbots Defined

At its most basic level, a chatbot is a computer program that simulates and processes human conversation. This technology makes it possible for people to interact with your brand without communicating with an actual person. There are two different types of chatbots: task-oriented and data-driven. Task-oriented chatbots are highly specific and structured. They can handle common questions and are currently the most commonly used type of chatbot. Data-driven chatbots are much more sophisticated and personalized. Apple’s Siri and Amazon’s Alexa are great examples of this type of chatbot. For the purposes of this blog, we will be talking about task-oriented chatbots.


There are several benefits of incorporating a chatbot into your website. First, it allows customers to get help without having to wait. People love immediate gratification, which makes a chatbot the perfect addition to any website. Additionally, chatbots are able to deliver personalized experiences to your customers. Although this tool can operate without the help of an employee, it can be programmed to make a customer feel like they are talking to an actual person. You can customize your chatbot to deliver information in a friendly and personal manner. Chatbots also show potential customers that you are a forward-thinking company. Essentially, there are many reasons to add a chatbot to your website.

Best Practices

The first thing you should do when setting up your chatbot is define your goals. Do you want to use it for lead generation or client support? Will it serve as a helpful tool for your customer or will it cut costs on your company’s backend? Take some time to work through these questions with your team. Next, give your chatbot a personality. As we mentioned before, it’s important that your chatbot feel more like a person and less like a robot to engage users. Additionally, you should pay close attention to your chatbot’s analytics. Take note of what works and what doesn’t so you can continually improve this feature. Finally, don’t be afraid to hire a professional to handle your chatbot! Companies like Creative Sizzle are able to build and maintain your chatbot for you!

Chatbots are one of the best tools for lead generation and customer service. Creative Sizzle is here to help you with this process. Whether you want more information about chatbots or you’re ready to start utilizing this powerful tool, we would love to assist you! Give us call at 847-255-5555 or fill out our contact form to start your journey with chatbots today.

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