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Customer Relationship Management: A 2021 Guide

As years go on, marketing trends and tactics can fluctuate. However, what will never change is customer experience. In order for your business to remain successful, your clients' needs should always come first. Customer relationship management, known as CRM, is the perfect tool for ensuring your company-client relationship thrives. In this post we will give a brief overview about CRMs and the benefits of using them. Chatbots: Our world moves fast and now, clients have instantaneous access to what they are looking to purchase. Thanks to the internet, potential clients could be browsing the web at any point during the…
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Digital Marketing: Staying Above the Competition

There are millions of brands in the world that people can choose to give their business. With technology, there are multiple ways for brands to reach their clients and for clients to reach brands. Technology helps create digital marketing, gain brand exposure, increase communication with clients, make sales, and more. However, with growing access to technology worldwide comes growing access to businesses worldwide. Ask yourself, how will I make my brand stand out against all of the competition in the world? The answer is more clear than one may think; customer-centric digital marketing. 2021 statistics on the customer experience, show…
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Maximizing Leads to Increase ROI

Obtaining a lead is a great feeling: you have found the perfect target market that is interested in your services, and you're ready to make some sales! Getting leads—while exciting—is only half the battle. What defines the success of a business is how well they capitalize on that lead and turn it into a sale. To generate sales from a lead takes time, research, and, most of all information. The more information you have on your leads, the more likely you are to make a sale. Creative Sizzle some tips that can help businesses maximize leads. Tracking Information The work…
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Informative Ways Yelp Reviews Offer Positive Marketing Strategies

For a company’s marketing to be successful, one important piece of the plan is good website design. However, just as important as the design of your website is the content that you provide your clients. One effective strategy for getting clients to your website and keeping them engaged is integrating reviews from other customers. Placing these reviews onto your homepage makes them easily visible. Furthermore, testimonials by relatable people will speak volumes for your brand and your product. These days, it’s hard to think of reviews without thinking of the popular platform, Yelp, on which to publish them. Yelp has…
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3 Tips For Effective Email Marketing

Email marketing, when done correctly, is a great way to communicate with your customers and drive sales to your business. In order to create the best possible message, you will need to keep a few things in mind. Knowing your audience, sending emails consistently, and personalizing your message are just some of the things you can do to engage your audience and drive sales. Here is an in-depth look at these 3 tips for effective email marketing. (more…)
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How to Market to: Baby Boomers

Baby Boomers have far more buying power than any other generation at this moment in time. This group of consumers prefers to be informed before spending any money on a product or service. That being said, once you have the trust of a Baby Boomer, you will have a loyal customer forever. They value companies that prioritize compelling video content, content accessibility, and long articles. This is the third and final blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Baby Boomers. (more…)
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How to Market to: Gen X

It's difficult to talk about generational marketing without mentioning the members of Gen X. This group of consumers has the highest level of brand loyalty and spends a great deal of time researching businesses online. They value customer service, enjoy scrolling through social media, and appreciate nostalgic marketing. This is the second blog in our series about targeting specific generations. In this post, we will give you some great tips for marketing to Gen X. (more…)
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How to Market to: Millennials

In today's market, it is impossible to ignore millennials. This group of consumers makes up 25% of the population and represent a substantial amount of spending. Millennials are also very different from the generations before them. They crave instant gratification and attention and they want to change the world. This is the first blog in our series about targeting specific generations. We created this blog to give you the inside scoop on how to market to millennials. (more…)
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Mitch Levinson on BizSoup Podcast

Creative Sizzle's Founder and President, Mitch Levinson, was asked to be a guest on John DeBevoise's podcast BizSoup. During their interview, Mitch talked about everything that is going on in the world of digital marketing. Here's a little more about BizSoup and Mitch's episode. (more…)
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Lead Capture Defined and Described

Lead capture is a necessary part of any marketing plan, and with social media and some of the new marketing tactics, companies, need to be careful so that it does not become a 'lost art'. Gone are the days when the buying cycle stopped at the purchase. Now, your company must find ways to engage consumers with their brand and capture their attention (and contact information. Think about your own decisions as a buyer; what brands do you support and why? Maybe you like their rewards program or the fact that their chat gives you quick and helpful responses. Lead…
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